About me
René Rodlauer is a Vienna-based director whose work combines emotionally nuanced storytelling with a precise, cinematic visual language.
Self-taught as a director, René developed his approach through hands-on experience across multiple departments of film production, giving him a deep understanding of the craft behind every frame.
He is fascinated by the connections people form with brands, objects, and pop culture – and how these relationships shape our sense of identity.
His films balance grounded human moments with striking, carefully crafted imagery, often blending practical techniques and visual effects to create immersive worlds that feel both authentic and cinematic.
He has directed work for global brands including Lidl, OBI, Powerade, STRABAG, Union Investment and Warner Music, alongside Austrian companies such as ÖBB, Erste Bank, Vöslauer and AMA.
René serves on the board of DRCT, the professional association for directors in commercials and branded content. He also teaches “Commercial filmmaking in the age of AI” at University of Applied Sciences St. Pölten.
General inquiries
contact@renerodlauer.com
+43 664 195 8684